Tuesday, September 15, 2009

world domination

the internet is simple... it used to be culmination of brilliant minds sharing information with one another; today, only one of those two criteria have changed. Internet users are no longer brilliant. they are the mundane, the average and they are everywhere.

there is no big brother monitoring what happens in this cyber world, how could there be? there is no workforce that could handle it. If a person spends every work day, eight hours, monitoring one person for five minuets at a time, he would get back to that person in, well... A really long time. No one could facilitate enough people to monitor that kind of activity, nor could they administer action to manipulate society accordingly. face it; we are alone.

there are no rules. this is equal-oppourtunity perversion. a user can search donkey porn with one hemishpere of their brain, while figuring out what to wear for thier eDinner. And without rules, there is a loss of ettiquette. when should they watch donkey porn, and in what quantity at a sitting? there is no rule book; no wieghts and measures.

And so it is that the many, mundane, average users of the internet out number the many, intelligent inhabitants. so as a mundane, average user, I want to claim the internet in the name of our kind. We are the world and, aside from genocide, there is nothing that can stop us.


Tuesday, March 3, 2009

Twitter: The Sweet Tweet

Well, it happened.  Hollywood discovered Twitter; the most self-absorbed human beings on earth have begun to write about nothing but themselves.  It is halfway between sick and amusing.  

The celebrity Tweets are getting popular; so much in fact that that some famous people just use them to promote their new movies, shows or just what's new in their life.  Brittney Spears just uses it to post concert dates, she has not yet posted her bowel movements, though a pregnancy watch is expected.

How much longer will it be before Pepsi offers a load of money to Brad Pitt to mention their products bi-weekly on his daily Tweets.  Some celebrities, such as Stephen Fry, have almost 300,000 subscribers.  That is exposure; with Twitter, being famous can almost make you rich for doing nothing.  

So sign up.  Spread the word.  Inform your local stars who are pressed for cash that just need to get a sponsorship to life by writing less that 140 characters per day.  I would love to end on a great line but all I can come up with is, "if you start it, they will read."

Wednesday, February 11, 2009

Digital Promotion (this has very little to do with cybersex)

Well, the battle is over:  The internet won.  TV has been vanquished as the main source of consumer media.  Now, potential customers are recieving more advertisements over the phone lines (or coaxil cable if you have joined the broadband ranks).  

The internet is changing everything, but it is still young, leaving a great deal of the book of the internet still unwritten.  That is a scary thought.  If the internet was a book, it would require an amount of paper that would clear-cut the Amazon basin; which would destroy us all.  Thank goodness for computers.  

So now consumers can use their high-speed, home internet connections to watch movies (loaded with ads) or take their laptops to Wifi spots to shop or surf from their local coffee shops or McDonalds.  Even if they loose access to Wifi or they forget their laptops with wireless internet cards that can connect to the internet where ever they can get a cell phone signal, consumers can use their smart phones to connect and browse the internet.  

People are now being exposed to ads at all hours of the day.  Consumers get ads when they wake up, read the news, during lunch, when they shop online, when they do homework, during dinner, but ads are still being produced as if consumers were watching them at eight o'clock before bed.  Digital promotion has a long way to go, but it will get there.  It has to get more effective or else, how are consumers going to be made aware of new products.  

Next week we will discuss new technologies of my choosing;  I'll see you then, if you can handle it.