Digital Promotion (this has very little to do with cybersex)

Well, the battle is over:  The internet won.  TV has been vanquished as the main source of consumer media.  Now, potential customers are recieving more advertisements over the phone lines (or coaxil cable if you have joined the broadband ranks).  

The internet is changing everything, but it is still young, leaving a great deal of the book of the internet still unwritten.  That is a scary thought.  If the internet was a book, it would require an amount of paper that would clear-cut the Amazon basin; which would destroy us all.  Thank goodness for computers.  

So now consumers can use their high-speed, home internet connections to watch movies (loaded with ads) or take their laptops to Wifi spots to shop or surf from their local coffee shops or McDonalds.  Even if they loose access to Wifi or they forget their laptops with wireless internet cards that can connect to the internet where ever they can get a cell phone signal, consumers can use their smart phones to connect and browse the internet.  

People are now being exposed to ads at all hours of the day.  Consumers get ads when they wake up, read the news, during lunch, when they shop online, when they do homework, during dinner, but ads are still being produced as if consumers were watching them at eight o'clock before bed.  Digital promotion has a long way to go, but it will get there.  It has to get more effective or else, how are consumers going to be made aware of new products.  

Next week we will discuss new technologies of my choosing;  I'll see you then, if you can handle it.